Archive for November, 2010

The Cashflow Quadrant for Musicians

The Cashflow Quadrant is a concept made popular by Robert Kiyosaki in his book Cashflow Quadrant. The Quadrant is made up of four segments: E, S, B, and I. E stands for employee, S stands for self-employed, B stands for business owner, and I stands for investor. By understanding the Cashflow Quadrant and applying it […]

Be Independent, but not Alone

Being an independent record label doesn’t mean that the company has to “go it alone” in the music industry. There are over 86,000 professional and trade associations, some of which are great allies to independents. One organization in particular is the American Association of Independent Music, also known as A2IM.

A Spaghetti Sauce Approach to Music Branding

Malcolm Gladwell, writer for the New Yorker and author of several books, gave a talk at a TED conference on the subject of spaghetti sauce. You are probably asking yourself, “What does spaghetti sauce have to do with anything, especially music branding?” Since Mr. Gladwell is a rather entertaining storyteller, I’m embedding the video of […]

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