Archive for February, 2011

Artist and Product Management

Artist and product management are two seemingly different areas of management, but both rely upon the other for the success of an artist’s career. An artist manager could develop a quality artist, but without product, such as music, tickets, and merchandise, there would be no revenue generated. A product manager could develop great products that […]

Artist Management: An Interview with Sam FISH Fisher

A few months back I came into contact with up-and-coming electro-pop artist Santa Leja. I’ve been monitoring her incredible marketing campaign, promoting her recent single across multiple social networking platforms. Her music has generated a buzz across both the Internet and radio. Such an organized and well-focused promotion can only mean that a top-notch manager […]

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