Intellectual property laws in the United States have a tendency to be misunderstood by the mass populace. This misunderstanding can lead to very costly controversies. Below I present and discuss my opinion for three intellectual property cases that relate to music and copyright infringement.
Artist and product management are two seemingly different areas of management, but both rely upon the other for the success of an artist’s career. An artist manager could develop a quality artist, but without product, such as music, tickets, and merchandise, there would be no revenue generated. A product manager could develop great products that are highly targeted, but there will be no sales unless the artist has built a loyal fan base. Thus, artist management and product management must be purposely integrated for the greatest gain.
A few months back I came into contact with up-and-coming electro-pop artist Santa Leja. I’ve been monitoring her incredible marketing campaign, promoting her recent single across multiple social networking platforms. Her music has generated a buzz across both the Internet and radio.
Such an organized and well-focused promotion can only mean that a top-notch manager and team back her career. This week I inquired to find out a little more about her management and to see if I could obtain an interview for my readers.
I recently had the privilege of coming into contact with Verna Miles, a veteran of the music industry as an A&R professional. After attending New York’s Hofstra University (where she received her degree in Vocal Performance, Jazz, and Commercial Music), she joined the team of Epic Records as A&R Manager. With several years of success behind her, she left Epic to start Wisdom Entertainment in partnership with Laura Williams.
Major artists and labels have found success selling digital music on iTunes, but is it a feasible distribution model for independent artists? Can independent artists actually make money at it? That, of course, all depends on the number of songs an artist is able to sell. How many songs will an artist need to sell then in order to make a profit? For this post, I’ll discuss some of the costs involved, how to know when a project breaks even, and how to figure profit. I’ll also include a few tips along the way on how to actually sell your music on iTunes.
E stands for employee, S stands for self-employed, B stands for business owner, and I stands for investor. By understanding the Cashflow Quadrant and applying it to a career or business venture, independent artists and independent record label owners can find success and longevity in the music industry.
Being an independent record label doesn’t mean that the company has to “go it alone” in the music industry. There are over 86,000 professional and trade associations, some of which are great allies to independents. One organization in particular is the American Association of Independent Music, also known as A2IM.
Malcolm Gladwell, writer for the New Yorker and author of several books, gave a talk at a TED conference on the subject of spaghetti sauce. You are probably asking yourself, “What does spaghetti sauce have to do with anything, especially music branding?” Since Mr. Gladwell is a rather entertaining storyteller, I’m embedding the video of the talk below. I will then explain what the narrative means to me personally by discussing application of his subject to music branding.
I recently participated in a couple of online workshops offered by the SCORE Association. SCORE offers free counseling and advice for America’s small businesses and entrepreneurs. The workshops were titled Developing a Business Plan and Preparing a Cash Budget. I’ll take a few of the points presented in the workshops and apply them to the music business.
Advances in digital music technology, coupled with the use of the Internet for marketing and distribution, empowers the independent music artist to build a music career that in the past would have been impossible. The claim in recent years has been that an individual musician no longer needs record labels or professional studios—the process of music production can take place entirely from the comfort of one’s home using a personal computer.