Posts Tagged ‘artist’

Case Studies: Social Media Marketing

The purpose of these case studies is to examine a few artists that have successfully used and integrated social media marketing efforts. I feature both major and independent artists to show that anyone can use the tactics for success. I define social media as not just a social network, but any content or component that […]

Social Media Marketing for Your Music Business

The new digital landscape has caused an apparent tsunami in the music industry. With the rather constant barrage of reports and claims indicating that digital music downloads (both legal and illegal) are financially bringing down the industry, one might assume that digital technology is the enemy. Although a pessimistic attitude is somewhat appropriate for those […]

Do-It-Yourself Publishing & Distribution

This month we are looking at two models of media publishing and distribution available today. In my last post, I covered the traditional forms of record labels and music publishers. There are those that find the traditional avenues afford them great success in their careers. There are others who find the same traditional models are […]

Traditional Publishing & Distribution

This month we will be looking at two models of media publishing and distribution available today. We will look at both the traditional forms of established publishers and distributors as well as the do-it-yourself model of publishing and distribution. We will start by focusing on the traditional models. This includes music publishers which manage the […]

Artist and Product Management

Artist and product management are two seemingly different areas of management, but both rely upon the other for the success of an artist’s career. An artist manager could develop a quality artist, but without product, such as music, tickets, and merchandise, there would be no revenue generated. A product manager could develop great products that […]

Artist Management: An Interview with Sam FISH Fisher

A few months back I came into contact with up-and-coming electro-pop artist Santa Leja. I’ve been monitoring her incredible marketing campaign, promoting her recent single across multiple social networking platforms. Her music has generated a buzz across both the Internet and radio. Such an organized and well-focused promotion can only mean that a top-notch manager […]

Negotiating Deals: An Interview with an A&R Veteran

I recently had the privilege of coming into contact with Verna Miles, a veteran of the music industry as an A&R professional. After attending New York’s Hofstra University (where she received her degree in Vocal Performance, Jazz, and Commercial Music), she joined the team of Epic Records as A&R Manager. With several years of success […]

Breaking Even on iTunes

Major artists and labels have found success selling digital music on iTunes, but is it a feasible distribution model for independent artists? Can independent artists actually make money at it? That, of course, all depends on the number of songs an artist is able to sell. How many songs will an artist need to sell […]

The Cashflow Quadrant for Musicians

The Cashflow Quadrant is a concept made popular by Robert Kiyosaki in his book Cashflow Quadrant. The Quadrant is made up of four segments: E, S, B, and I. E stands for employee, S stands for self-employed, B stands for business owner, and I stands for investor. By understanding the Cashflow Quadrant and applying it […]

Business Plans and Budgets

I recently participated in a couple of online workshops offered by the SCORE Association. SCORE offers free counseling and advice for America’s small businesses and entrepreneurs. The workshops were titled Developing a Business Plan and Preparing a Cash Budget. I’ll take a few of the points presented in the workshops and apply them to the […]

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