Posts Tagged ‘facebook’

Case Studies: Social Media Marketing

The purpose of these case studies is to examine a few artists that have successfully used and integrated social media marketing efforts. I feature both major and independent artists to show that anyone can use the tactics for success. I define social media as not just a social network, but any content or component that […]

Social Media Marketing for Your Music Business

The new digital landscape has caused an apparent tsunami in the music industry. With the rather constant barrage of reports and claims indicating that digital music downloads (both legal and illegal) are financially bringing down the industry, one might assume that digital technology is the enemy. Although a pessimistic attitude is somewhat appropriate for those […]

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